Hello Tremendous!

Hi friends!

Enjoying my second cup of coffee this morning😊

You're adding a Growth Marketing leader to your team, and I'd love to connect to learn more about the need, team, and forward looking plans.

I've worked in SaaS marketing for the last 15 years (wow time is flying!!!) and we're going through the biggest shift in buying patterns I've seen during this time.

AI "Answer Engines" are capturing a ton of the early stage awareness content SaaS apps have used to attract new customers. This shift means Growth Marketers need to be distributing that awareness level content to places where our audience gathers, and to successfully do that we need to build new content engines.

Instead of blogs, I find inspiration from how influencers who livestream run their business. They spend hours a day on stream, then chop of the highlights from their stream to post on YouTube, TikTok, and Instagram to grow their business. This playbook is already being used by brands like Refine Labs, and I'd love to collaborate with the team at Tremendous to create a content engine to build pipeline for the next 10 years!

Look forward to connecting soon. Thanks!

-Shane

P.S. Big, big congrats on reaching this stage as a bootstrapped company! My first two stints in tech were at AppRiver and Wildbit, both bootstrapped 😊