For the last eight years, I've focused on marketing bootstrapped SaaS products. I'm part of the Online Growth team at GitLab where I work on SEO, Google Analytics, and Google Tag Manager. My past experience includes time at Wildbit and AppRiver. I'm working on a side project to help small SaaS teams set up a quick and reliable analytics workflow.


One of my favorite things about working at GitLab is that almost all of my work is in the open. You can go back and see issues I worked on, merge requests to and a whole lot more. You can see it all on my profile.

Shane Rice on GitLab


Postmark's guide to troublshoot email delivery problems

Welcome email best practices

Ideas to improve bounce handling so lost messages don’t cost you revenue

How DMARC and a custom Return-Path work together

Writing to inspire action

Let’s stop email littering