For the last eight years, I've focused on marketing bootstrapped SaaS products. I'm part of the Online Growth team at GitLab where I work on SEO, Google Analytics, and Google Tag Manager. My past experience includes time at Wildbit and AppRiver. I'm working on a side project to help small SaaS teams set up a quick and reliable analytics workflow.

Writing

Postmark's guide to troublshoot email delivery problems

Welcome email best practices

Ideas to improve bounce handling so lost messages don’t cost you revenue

How DMARC and a custom Return-Path work together

Writing to inspire action

Let’s stop email littering